GUCCI
BABIII.

With “Gucci” in his name, you might expect a braggadocious, money-flashing, baddie-chasing pretty boy—a hustler turned rapper. What you might not expect is all that energy coming from a young metalhead with the deepest of roots in Arizona hip-hop.

Meet GUCCI BABIII.

Born and raised in the scorching desert of Tucson, Arizona, GUCCI BABIII spent much of his childhood in the studio, learning music creation and the business behind it under the guidance of his father, Tucson legend The Raskal.

Drawing from years of exploration across hip-hop, metal, rock, and pop, GUCCI BABIII has forged a sound that is energetic, provocative, and built to move a room. His brash delivery and explosive presence hit just as hard over trunk-rattling trap production as they do over grungy, industrial instrumentals.

As GUCCI BABIII prepares to unleash his debut album, one thing is certain: the temperature—and the energy—is only going up.